Poster Analysis: Made in Dagenham by Freya

• The poster of 'Made in Dagenham' reflects a fun, historical drama.  Sally Hawkins is central and very big, not only reflecting her role in the film-the fact that she's the main character but also the fact that the woman she is presenting is such a big character, and such an important one in history.  Sally Hawkins also adds some star quality to the piece, her fans will be attracted to this film because of her starring in other British films like Happy go Lucky.
• The cast list, although in a thin, gray font, is quite central because of its placement and size.  This again shows the importance of British star quality in Made in Dagenham.
• Her costume is a very important.  The red coat signifies her as passionate, feisty and brave, as well as not afraid to stick out.  The skirt of the coat is above her knee which reflects that change at that time in history; skirts beginning to rise as women gained power.  Her haircut is iconic; a very stereotypical style for women in the 60s.  Her stance (arms crossed and legs apart) reflects both femininity and strength, which very much reflects the narrative; a story of women having to be strong and fight against the odds.  Her facial expression is a big smile which is again giving out the idea that the film is very enjoyable and happy.

• The title is very 60s, it looks a bit like a newspaper font with the 'M' giving it a fun twist.  This could connote the narrative as a true, historical event being told in a fun, kooky way.  The title is the biggest text, as it's most important as the title of the film.  The second largest text is boasting 'From the director of Calendar Girls'. This is to prove the director is excellent, and also attract the same demographic, as I think the audience for Made in Dagenham is a very similar one to that of Calendar Girls; a middle aged to older audience.
• The image in the background looks very British, with the car and the style amongst the women.  The British quality is quite important here, as 1960s Britain is a very big part of the film.  The bright colors of the dresses connote fun and liveliness.  The sign they are are holding is a very useful prop, connoting humor and a certain cheekiness to the text.  Only one man is on the poster while six women are shown, now only showing the dominance of women in this film but also to attract the audience who are predominantly women.
• The tagline places the film immediately: 1968.  This emphasizes the importance of the date, and the historical genre of Made in Dagenham.  It also gives away the narrative, telling us this will be out the fight for equal pay and gender equality in Britain, so people know if they will be interested in this or not.  The '...' at the end of the tagline leaves the audience hanging, wanting to know how this woman will conquer the 'man's world'.